The mischief years.
Lucknow raised me: beautiful, relaxed, in no hurry. I was the opposite, always up to something. Sooner or later my parents decided a city that easy was too easy for a boy like me.
// Marketing strategist. Founder. Myoozz.
Vikram Singh Parmar
From India's metros to the heart of Bharat, I help brands win people.
// Who I am
23 years reading brands, markets and people, and turning what they need into what moves them. On ground, online, and now with AI.
From national summits to dealer networks in small-town India, the brief changes. The discipline doesn't.
23
years in marketing
100+
brands and institutions
4
industry awards
Any market
one team, wherever the brief is
// 01 About
A Lucknow boy, sent to the hills.
The story behind the work, in six chapters.
// In six chapters01 / 06
Order, the hard way.
Boarding school in the hills. Nobody to fix things for you. Discipline, routine, and learning to manage whatever the day brings. This is where I learned order.
Sachin Tendulkar had long been my favourite. These were his peak years, and here the fever took over. Scrapbooks cut from Sportstar. Sketches. His runs and centuries, kept by hand. Nobody left the room while he batted. When he got out, the TV went off. We all did that.
Freedom, and a first look at marketing.
After years in boarding, university brought me home. Management Sciences, and my first real brush with marketing. My first email ID, when an inbox held a few megabytes. A bike, a desktop, a room of my own. All essential for my studies, I told my father. Every generation tells that one. Kids still do.
The city that spoke louder.
A culture shock: the pace, the people, the language, colourful in every sense. Work and study by day, nights at PVR Priya and Saket, and parathas outside AIIMS to close them. Many stories started there. Some stay there.
The slide nobody asked for.
We were pitching Canon Image Express, a 32-city exhibition roadshow, one of the biggest of its time. Into the concept deck I slipped one slide no one had discussed: a success event with Sachin Tendulkar. Management said yes. Canon said yes.
First the roadshow had to work, and the whole team made sure it did, in returns and in awards. Then, on the day, I talked my way into escorting him: the briefing, the branded T-shirt, service entrance to stage, small talk in the lift. The boy with the scrapbooks, doing the job properly.
Be honest to your work, your people and your organisation, in that order. Take the right steps. The rest has a way of happening.
Same friends. Bigger canvas.
Family comes first; our story lives at singhparmar.com. Badminton and the gym keep me honest. I travel whenever I can. My circle of friends is the same one from almost three decades ago.
One regret, half a joke: no technical degree. With all I now do in tech and AI, I would have a certificate for everything. Still, I am happy with the road I took.
The boy sent away to learn order now finds it in chaos for a living
Pro bono
If you're a startup or an individual with a good idea and a tight budget, write to me. I already help a few, pro bono.
Write to me →// Career
23 years, four agencies, one discipline.
- 012017 – nowFounder; Managing Director since 2023Myoozz Consulting Pvt. Ltd.B20 · P20 · Aero India · INTERPOL General Assembly · Birla Opus plant launch, Chamarajanagar · Birla Opus trade network9+ years
- 022016 – 17Senior DirectorGroupM (WPP)Vivo V5 launch at Mehboob Studio, and regional launches · Lipton train activation · Gatorade launch activation · Kurkure train activation1.5 years
- 032013 – 15Head of the event business, India and SingaporeEventz UnlimitedAmway Leadership Summit, Paris · DBS and Standard Chartered, Singapore · Nissan and Datsun at Auto Expo 20142.5 years
- 042009 – 13Senior Manager, Client Servicing and OperationsC S DirektCanon Image Express · Nissan at Auto Expo 2012 · Honda CR-V launch4 years
- 052006 – 09Manager, Client ServicingEncompass Events (WPP)HP Showroom on Wheels · Nokia · WorldSpace3 years
- 062003 – 06Market research, then sports marketingICRM · Sports & Leisure Worldwide2 years
IIM Lucknow, Executive Programme in Digital Marketing and Social Media Analytics (2023) · University of Lucknow, Bachelor of Management Sciences (2003)
// 02 Signature work
01 / 10
// 03 Perspective
Where marketing is going.
I spend as much time on what's next as on what's live. Four shifts I'm watching on behalf of the brands I work with.
01
Search is becoming a conversation
Buyers now ask AI before they ask a salesperson. A brand missing from those answers is missing from the shortlist.
02
Growth lives beyond the metros
Much of India's next demand sits in smaller towns. It is won through the people buyers already trust: the dealer, the contractor, the society committee.
03
The event is the start of the story
What happens in the room is now the opening, not the finale. What travels online afterwards decides what it was worth.
04
AI is moving into marketing operations
The gain is not only faster content. It is planning, costing and reporting done sooner, with fewer errors reaching the client.
2013Early, by habit. At C S Direkt, we ran a paperless event for Schneider Electric in Goa, with Poken NFC tags in place of business cards and printed kits, years before contactless was normal.
Each of these already shapes how we work at Myoozz.
// 04 How I help
What's your challenge?
Pick one. See how I'd think it through.
India and Bharat buy differently. The same problem needs two answers.
// Audiences
People I've learned to move.
Every brand is talking to someone specific. Here is what years with each have taught me.
Hover or tap a tile.
// Expertise
Areas of expertise.
Brand and strategy
- Brand strategy and positioning
- Integrated 360° campaigns
- Product, brand and plant launches
- Channel, dealer and trade marketing
Events and experiences
- Conferences, summits and exhibitions
- Government and protocol-led events
- MICE and international delegate programmes
- Activations, roadshows and mobile showrooms
- Show, stage and artist management
- Venue build, production and on-ground operations
Digital and AI
- Social, influencer and content
- Performance media
- Search and AI-search visibility
- Websites and apps
- AI in marketing operations
// Toolkit
The stack behind the work.
What my team and I work with every day.
Insight and analytics
Google AnalyticsSearch ConsoleGoogle Trends
Media and growth
Google AdsMeta AdsYouTube
AI
ClaudeChatGPTGeminiGrokPerplexityAI agents and chatbots
Build and host
Next.jsSupabaseCloudflareNetlifyVercelGitHub
Design and content
Adobe PhotoshopAdobe IllustratorAdobe Premiere ProAdobe After EffectsCanvaKeynotePowerPoint
Business
Google WorkspaceMicrosoft 365ZohoTally
Languages
EnglishHindi
// 05 Myoozz
Most agencies stop at the plan. We build the tools that deliver it.
I founded Myoozz in 2017 on one belief: the people delivering your marketing should be as invested in the outcome as you are. I set the direction and decide what gets built. My team builds it and runs it. The full story of the business lives on its own site.
Visit themyoozz.com →Myoozz Consulting Live since 2017
Brand strategy, experiences and digital, from brief to result.
Myoozz Events Live
A brief goes in; deliverables and a costed budget come out.
Myoozz Books Live
Invoices, ledgers, GST and TDS in one view your CA can act on.
What's next In build
More products in development.
// 06 Recognition
Work others vouched for.
- 2007Hewlett-Packard global awardBest ROI-generating programme · HP Showroom on Wheels
- 2012WOW Awards SilverExhibition Presence of the Year · Canon Image Express
- 2012WOW Awards BronzeOn-ground Promotion of the Year · Canon Image Express
- 2012EEMAX SilverBest Consumer Activation Programme · Canon Image Express
// Brands I've worked with
Across my career
// In their words
“Our collaboration with Myoozz for dealer events has been outstanding. We are extremely happy with their organization and support.”
“The creativity and professionalism of the Myoozz team made our campaign a resounding success. Personal touch to each element was something we don't get from other companies.”
“With his nature of warm-hearted character and outstanding skill of communication, [he] drew out the most of what we all had, which lead to produce one of the best projects ever.”
// Contact
Planning something that has to go right the first time?
Tell me the challenge. I'll tell you how I'd approach it.
Startup or individual with a tight budget? Ask about pro bono help.
Direct channels
- Phone · WhatsApp+91 98991 34222
- Based inNoida, IndiaWorking worldwide
- Emailvikram@themyoozz.com
- Social